SUPPLY / What we do

Strategy. Activation. Measurement.

Strategy, buying, and measurement from one independent team. Here is what each practice involves and what you receive.

The practices

Three practices, one connected plan.

The three practices are planned together, so measurement is set up before launch and reporting feeds back into planning.

01Where the work starts

Strategy & planning

Audience, market, and channel decisions, made before any media is bought.

We start with the business question and the audience the brand needs to reach. Connection planning maps where those people spend time and where the brand can compete.

How we do itWho to reach Where to invest

We work with the creative team so the idea holds together as it is adapted for each channel.

Deliverables are agreed for each engagement and may include:

Audience profiles
Market recommendations
A channel plan with budget allocation
A measurement plan agreed before launch

02Where it goes to market

Activation & buying

Negotiated buys across the channels the plan calls for.

From national and regional broadcast to performance media and emerging platforms, we buy across the channels a plan calls for and recommend only what serves the brand.

Once a campaign is live, we adjust spend and placement as results and market conditions change.

ChannelsNational and regional TV · CTV · Premium streaming · Search · Social · Online video · Programmatic · Podcast · Influencer · Experiential · Retail media

How we do itContext and timing Choosing placements

Deliverables are agreed for each engagement and may include:

Negotiated media buys
A media schedule aligned to the agreed plan
Changes to spend and placement during the campaign
Delivery and performance updates

03Where it proves out

Measurement & optimization

Campaign reporting across channels, audiences, and markets.

We report campaign delivery and performance across channels, audiences, and markets, using the data available from each platform. Where spend and study requirements allow, we work with partners on brand-lift measurement. Findings inform campaign adjustments and future planning.

Campaign reporting informs recommendations for current activity and future planning.

How we do itHow results shape the next plan

Deliverables are agreed for each engagement and may include:

Campaign reporting across channels, audiences, and markets
Brand-lift measurement with partners, where spend and study requirements allow
Recommendations for current activity and future planning

How an engagement runs

Five steps, from brief to report.

The order an engagement runs in. What each practice produces is listed above.

01
Brief
Your goals, your market, and what is in the way.
02
Audience
Who to reach, and how they decide.
03
Plan
Channels, markets, budget, and timing.
04
Launch
Built to test, adjusted as results come in.
05
Report
Delivery and performance, reported against the plan.

For creative agency partners

Your idea, carried across the media plan.

Ideas travel further when creative thinking and media planning happen together. We work closely with creative partners so an idea scales across platforms and reaches the right audiences at the right time.

How a partnership starts

Tell us about the opportunity, the challenge you're working through, and where you need support. We'll discuss how SUPPLY can contribute media strategy, planning, and buying to your pitch, RFP response, or ongoing client work.

See how we work with your idea →

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