Strategy & planning
Audience profiles, market priorities, and a channel plan with a budget, built around the business problem the brand needs to solve.
Award-winning independent media agency
A wider view of media.
We study what distinguishes your audiences, where they concentrate, and which media opportunities fit the task. Those connections shape where you invest, how the campaign runs, and what we measure.
- Strategy & planning
- Activation & buying
- Measurement & optimization
What we do
Three practices. One connected plan.
Strategy, buying, and measurement are planned together, so campaign reporting feeds the next plan.
Activation & buying
Cross-channel buying and negotiation, from national and regional broadcast to performance media and emerging platforms.
- TV & CTV
- Streaming
- Search
- Social
- Online video
- Programmatic
- Podcast
- Influencer
- Retail media
Measurement & optimization
Campaign reporting across channels, audiences, and markets, using the data available from each platform, with changes to spend while a campaign runs.
How we decide
A clearer view of where to invest.
Three questions shape a media plan. Audience research, market analysis, and campaign results help us answer them.
1AudienceThe people who matter most
2MarketsWhere to concentrate spend
3PlanChannels, context, and timing
Results feed the next decision
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The people a brand most needs, described by what they do, what motivates them, and where their attention goes.
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Markets and media compared on audience, competition, cost, and the brand's own priorities.
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A channel plan with budget and timing, a measurement approach agreed before launch, and changes as results come in.
For creative agency partners
You make the idea. We plan how it travels.
Ideas travel further when creative thinking and media planning happen together. We work closely with creative partners so an idea scales across platforms and reaches the right audiences at the right time.
- 01
Business problem
Start with the real challenge and growth objective.
- 02
Audience insight
Who the work needs to reach, and where they spend time.
- Your idea03
Creative idea
Your concept, adapted for each channel.
- 04
Channel plan
Which channels carry the idea, in what order, with what budget.
- 05
Measurement
Reach and response, tracked against the brief.
- 06
Results
Media investment reported against the client's business goals.
How a partnership starts
Tell us about the opportunity, the challenge you're working through, and where you need support. We'll discuss how SUPPLY can contribute media strategy, planning, and buying to your pitch, RFP response, or ongoing client work.
Work at SUPPLY
Strategists, analysts, and buyers, coast to coast.
SUPPLY is a distributed team across the United States, headquartered in Boulder, Colorado.
Our work spans media strategy, analysis, planning, and buying.
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- The work
- Planning and buying across TV, streaming, search, social, podcast, retail media, and more, from the first audience question through in-flight optimization.
- How decisions get made
- Plans start from evidence and get tested in market. People who ask good questions, check their own assumptions, and change course when results call for it do well here.
- Who you work with
- Clients and their creative agencies, with colleagues in several time zones.
Current openings appear in this section, each with a link to apply.
- Clarity
Plans the people who own the outcome can read and act on.
- Evidence
Decisions that follow what the data shows.
- Systems
Channels planned together, so each one helps the others work.
- Partnership
One team with clients and creative partners, close to the work.
The four principles SUPPLY works by.
Contact
Tell us what you're working on.
Phone(303) 800-4285
HeadquartersBoulder, Colorado
LinkedInlinkedin.com/company/supplyllc ↗
Recognition2026 Bronze Effie · AdWeek Fastest Growing Agencies, 2019 and 2022
What we doIndependent media strategy, planning & buying.